Purpose and Vision:
“The Euphrates Institute is committed to improving relations with the Middle East by engaging the moderate middle and marginalizing the extremists, in an era when our security, energy, and religions depend upon it.
Our vision is to ensure 20 percent of the population in the U.S. are Informed, about Middle East issues; Inspired by trends of change and models of hope; and Transformed–personally equipped with the tools to be peacebuilders. Through IIT—Informing, Inspiring, Transforming–we aim to create a tipping point whereby a groundswell for long-term understanding between the U.S. and the region is fostered.
The 20 percent goal is aligned to Everett Rogers’s research at Stanford, indicating that social change occurs only when a critical mass of people in that society are behind it. For a social change to be “embedded,” 5 % of people must be behind it. The movement or idea becomes unstoppable when 20 % of the populace is behind it. Anecdotally we’ve seen this to be true in the collective American shift behind every milestone of progress, from voting rights for women to civil rights legislation, attitudes toward the treatment of mental illness, and more. When Americans change their minds, government follows.”